Meet the 10th KLEFF 2017 partner, Project Woodworks
Brand Identity & Business Model
Project Woodworks is a brand that empowers sustainable lifestyle through exclusive wooden essentials. We design and create our products based on the impact creation, and each product allow its owner to support a variety of causes such as reforestation projects, preserving endangered flora & fauna species, and empowering underprivileged communities.
We started this company based on the premise that every person has the power to change the world for the better. Our aim is to promote the concept that the way consumer style can change the world, one product at a time.
As Project Woodworks grow, we hope to expand our social impact across continents, make bigger contributions to our world and create more life-changing opportunities for the needy communities.
We are aiming to build an impact-driven lifestyle brand, where we hope to involve the end-consumer in the process of making positive impacts for the community and planet. For example, our current product collection focuses on delivering environmental impact through tree-plantation and preservation across Malaysia’s forest.
We believe the impact-driven business model will be our best unique selling point. Our motto ‘Style Sustainably’ best fit into the USP because we believe the way you style can change the world, one product at a time.
Bryan Chang was born in Sabah, one of the two Malaysian states on the island of Borneo. A former student of the commerce and finance markets, Bryan strongly believes that business outputs and social responsibilities can be aligned. Bryan co-founded TheStudentsCo in year 2012, an apparel supply and services company that focuses on serving the students’ market. He joined Unilever as their Finance UFLP in year 2015 before starting Project Woodworks.
Izac Tan was born in a carpentry family and is no stranger to wood-based products. He has a dream of constructing a wooden skyscraper one day, and it drove him to pursue an architectural degree. Izac co-founded TheStudentsCo with Bryan during their university years in UTAR, before moving on to start Andfersand, a multi-disciplinary brand that aims to redefine luxury.
Wallace Fong has always been an environmentalist and practices recycling since young to reduce waste. He eventually enrolled into Environmental Technology degree to pursue his passion, and had internship experience in an international environmental consultation firm. However, he realized that the environmental technology field is only benefiting people and not so much for Mother Earth. Knowing Bryan and Izac since young, he joined Project Woodworks with the dream of contributing evident social impact for our planet.
Shivelight is a long-lost nature-inspired word that carry the definition of “lances of sunshine that pierce the canopy of wood”. The watches are designed to showcase the owner’s exclusive style and taste, just like how every wood carries their unique grains and texture, and inherent beauty.
Luxoré represents Project Woodworks’ effort in redefining luxury with sustainability at core. By incorporating green materials such as sustainably-sourced Walnut wood & recyclable canvas fabric in the creation of the watch, Luxoré expresses modernistic and stylish feel on your wrist, but at the same time, championing sustainability.